Why Supporting Small Businesses Is Extra Important Right Now & How You Can Help

Hi, loves! I’m so excited to share today’s post with you all because whilst we’re all having a really hard time right now, this pandemic is really hitting small businesses hard. I’m so passionate about supporting the small businesses I love and I really want to share what I’ve been doing recently to help and show support, even in the smallest of ways. I love so many small businesses and I’ve always admired people who can create something from nothing. From your local salon, to online boutiques to florists and everything in between, all of these businesses need your help and support more than ever right now.

Coast Candle from Our Lovely Goods, a fantastic small business; this is is one of my favourite ever candles and I’m so happy to support them!

Shop local
There’s a reason the #shoplocal has over thirty MILLION tags on Instagram… it’s super important to people! I love to browse local shops whenever I can; they often supply goods you’d never find anywhere else, support local artists and have a little bit of that ‘home’ feeling in them. I think local stores also make wonderful gifts, especially if you have family or friends who love where you live but maybe live a little further out. Have a look on social media and maybe a little google search to see if you can support any of your favourite local stores online, or maybe just get some ideas of where you’d like to visit when this is all over and we’re able to explore again.

Talk about small businesses you love!
If you love a company and their products, now is the time to shout it from the rooftops. I love to share small businesses I find, especially on Instagram stories, and I’m so happy to promote products that make me happy. Ask your family members and friends which small businesses they support and branch out to new businesses too! Word of mouth is how a lot of these businesses began and it’s something they’ll always appreciate. 

Buy goods online if services are still running
If there’s one good thing about a pandemic… it’s online shopping has never been more fun. Right?! I honestly haven’t purchased very much since lockdown began, but I have ‘window’ shopped online A LOT; I love adding things to my cart and then making a mental note of things I’d like to buy next time I need another *insert product here*. Websites always appreciate an increase in traffic as it really helps out with SEO – this even works for my little blog too. I love seeing little notifications from WordPress that my stats are ‘booming’ when you guys really love a blog post! Mail services are all running, albeit a little slower than usual, so there’s nothing to stop you ordering online. Be sure to check the company’s social media pages for discount codes too, it kinda seems like every website has some kind of deal on right now. 

Share their social media pages or enter competitions
I’m very aware that not everybody is in a place where they’re able to online shop right now; many people have been laid off or furloughed; and it’s an incredibly sad time for so many people. If you don’t have the means to spend physical cash to show your support, that is just fine. Sharing your favourite brands’ social media pages or entering competitions again drives traffic to their pages, and in turn boosts their SEO. When you’re in a position to purchase from them again you can, but make sure to look after yourself right now! 

Take the night off cooking and order in from your favourite family run restaurant
It’s slightly different than shopping local, but all of those local (often family run) takeaway places, restaurants, cafes, coffee shops etc are going to need your custom more than ever right now. We’ve ordered takeaway food around once per week during lockdown – our go-to is always Moti Jheel, we swear it’s the best Indian food in the North East – and I’m so happy to support a business we love so much. Although drive-thru’s and dine-in restaurants are completely closed in the UK at the moment, lots of takeaway services are running and I really encourage you to take advantage of a delicious meal you don’t have to put the work in for!

Tip the staff who are still working
Tipping food places is pretty common in the UK – although unlike in other countries it’s not mandatory or even expected – but Matt and I always tip our delivery drivers! Those people are possibly working much more hours than usual or could have picked up delivering as an extra job if they’ve been laid off or furloughed during this pandemic. I think the kindness people are showing right now is such an unexpected blessing to come from a horrible season of life.

Leave positive reviews
Similarly to sharing your thoughts and comments on social media, leaving reviews on the brand’s website, TrustPilot, TripAdvisor etc really helps to drive traffic their way and encourage others to purchase, or at least browse too. Make sure to set your reviews to public so you can ensure other people can read them!

Order a gift card for future use or for a gift for a friend/family member
Many small businesses who are unable to offer their services right now – whether they don’t have the means to deliver, they’re a salon that rely on hands-on treatment or any other reason – are offering gift cards to their customers. This is a fantastic way to show your support, and get a little treat in a few months’ time when things are (hopefully) heading back to normal! You could also buy gift cards for any family or friends who love a specific store or salon, and give them a little pick-me-up during this time. 

Thank you so much for reading! Please feel free to share your favourite small businesses in the comments so we can all help to support them too 🙂 do you have any other tips on how we can support small businesses? I’ll see you on Sunday for a super exciting post… my at home pamper routine! It’s perfect for a pick-me-up especially during this time, and I can’t wait to share it with you! 

-G x

One thought on “Why Supporting Small Businesses Is Extra Important Right Now & How You Can Help

  1. I love this post! I have always enjoyed supporting smaller businesses as much as I can. There is just such a sense of community and lovely stories behind their business as well. Even more so in this time it is important, myself and Ryan tend to tip drivers as well because they work so hard! Great post as always girl! xxxx

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